When it comes to making it in today’s economy, the real estate industry is having to be just as innovative as any other. The people who own and manage real estate agencies are finding creative ways to tap into the full potential of their region and entice new home buyers.

The recent recession posed many challenges from which the nation is slowly bouncing back after several hard years. Home sales went through a dry spell for much of this period, trying to survive a slump that caused businesses to close up shop.

Recently, home sales have improved and and mortgage rates remain comfortably low. Real estate business managers are striking while this iron remains hot (or at least reasonably toasty) and keep the sales rolling in.


In the real estate market this year, it remains mostly a buyer's market. Although values have been picking up in the past year, many homes are still available at decent prices with mortgage rates also continuing to hang low.

All of this supports a strong market for people who buy and sell homes at a profit. It’s also a great opportunity for contractors to build some steady income working with such buyers.

What is flipping?

“Flipping” a home means a buyer purchases a residential structure with the intent to resell it at a profit after a short amount of time. The profit is often used to purchase other homes to be sold in the same manner.

In order for the buyer to sell the home at a decent markup, he or she must put more value into the home to justify it. This may involve remodeling and upgrading the structure not only to boost the curbside appeal but to raise the value for the next homeowner, who is more likely to settle on the property as a new home.


The real estate market in 2014 will offer multiple business opportunities for Realtors, commercial buyers, and investors. Investors may may have to accept the reality that the wonderful bargains that were available during the height of the recession are largely gone; but that doesn’t mean prices have returned to their 2007 peaks.

There are still good deals to be had for buyers who are patient and smart; they just may be harder to find. Real estate agents should cheer the news that depressed prices are no longer driving down their commissions; they can probably expect to close many more sales in 2014, if they play their cards right.

So far, however, commercial property sales continue lag behind residential deals, although there’s a possibility that might improve by the end of 2014.

How investors can adapt in the current environment

The back inventory of foreclosed homes has significantly decreased, which has caused home prices to rise in regions where they have been depressed for the past few years. Fewer distressed owners means fewer short sales, so investors have to work harder to spot houses that offer the potential for a big profit.

There will probably be fewer-fixer uppers on the market in 2014, but easier lending rules should still provide enough incentive for investors to compete for the ones that do show up on with a sales tag on them. Some areas across the country have been slower to recover than others, and that offers investors a chance to capitalize on lower prices, as long as they’re not tied to a specific state.


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An infographic looking at what good customer service really is.
Via: Impact Learning

It's getting incredibly noisy online, isn't it? Email inboxes are bursting at the seams, Facebook can only serve a fraction of what's posted, and Google ranking is both competitive and expensive.

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