For any business, it is good practice to ensure that people are communicating at equal levels. It is not about impressing but rather banking on flexibility to understand one another, especially for people who come from different working cultures and personalities. Establishing a good mode and channel for being able to address issues, transactions and consummating deals is something that business partners and acquaintances would want to strike out.
There should always be room for misunderstanding and minor conflicts. Emotional involvement would usually become an obstacle but the truth behind it all ...
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