The ideas of one person alone are not enough to cover all the areas of operations in business development and strategy building today. As proven time and again, inputs coming from various areas in the field of business such as marketing, personnel, finance and administration is a good way to collect and compare notes so that a consolidated joining of ideas for the improvement of organizational performance can be achieved. Focus group discussions aim to provide such a ploy. Soliciting the insights from key departments and sections of a company can ...