Here’s a scenario: a potential customer looks at your business website. She views your product catalogue and browses the entire site. Guess what – she doesn’t buy anything even if she absolutely needs the product you’re selling. More importantly, she doesn’t buy it even if you have the best prices. Don’t be in denial, it’s probably happened to you, you just don’t know it. Why would this customer leave your site without making a purchase? It’s because your site lacks credibility. Your sales copy might even sound like a Nigerian email scam. With ...

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Previously, I wrote about how to write a great press release. Now that you have a great PR, what do you do with it? A good story can’t sell itself, at least not as easily in this technological age where link-building assures your places in the ranks of a search engine, and where millions of people wade through more information on the internet than a single generation can handle. Reaching your audience has never been harder but in many ways, tools online have adapted to everyone’s needs. This includes press release distribution. Press release distributors come ...

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Packing a punch with the pen takes a fair amount of style –and smarts –to do so. A press-release will either spark a potential customer’s interest or, leave them wanting. You don’t want the latter; you might just lose that customer altogether! Here are a few tips that will get you started in casting that net over your target market and pulling them in for a rewarding ride. Create a newsworthy topic. Face it –the news is quickly discarded. Something that is nearer to us has more significance and this does not entirely mean geographical distance. This can ...

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Got some spare time after closing a business deal? Have a cup of coffee or tea, or whatever it is you feel like having, sit back and read a good book. Here are a few interesting choices that might give you a few insights as well. #1 - Trump Never Give Up There's no doubt that Donald Trump thinks big. Trump Never Give Up is about some of his biggest successes and most disastrous mistakes. It’s a book about his intriguing career, with inspirational advice and wisdom from the man himself. Here’s a man who had it all, lost it ...

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When running a business, it can be very hard to tell when to let go, or to keep it afloat during very difficult times. But there are some ways to be able to tell when you should give up or keep moving along. Resource management Whether it be money or materials, always keep documented records of everything that’s coming and going. Companies with poor resource management can’t project goals or target profits accurately, and are thereby prone to overspending and lack long term financial planning. It’s also wise to set aside for rainy days. Execution It can be with poor customer experiences ...

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Pricing isn’t simply about the cost of raw materials, manufacturing and delivery. Consider who you want to sell your product to, how much they make, and what would be affordable for them. It is as much marketing as it is a financial matter. Price your products too low, and the public will perceive it as of a lower quality than the competition. Price it too high, and you maybe alienating your target audience. Take, for example, the case of the iPhone. When it was first released, it retailed for $599 – fairly expensive for cellular. Mostly, only the die-hard Apple ...

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Looking for change? Does your work environment feel like a prison? Thinking that going into business for your self might be the right thing to do? It’s well known that going into a business and sacrificing a stable job is a very risky undertaking. It isn’t a decision that should be taken lightly. One should think about the consequences, and if possible, make gradual transitions rather than blindly taking a leap of faith. Are you feeling lucky? My friend's dad worked as a manager for a major bank most of his life. Before he started with a business of his own, ...

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We’ve all been through our share of job interviews. And while we may have some idea of how to interview potential employees or contractors, sitting on the other side of the desk might not be as easy as we’d like to think. After all, when tasked with the duty of screening a potential employee, you’re partly responsible for their performance once on the job. So, how do you go about interviewing new members of your team? Don’t judge a book by its cover When an applicant drops by, the first thing you’ll notice about them is ...

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You want a new business idea? You could do this by asking a fortune teller, signing up with Quixtar, or flipping a coin. Or, you know, you could turn to more logical methods such as serious deliberation. If you're to choose the path of logic, there are some steps you need to take while brainstorming and choosing "the one". To assist you with your ideas, here are the three most important questions that you should ask yourself when brainstorming: Why are you looking for a business idea? This question is often overlooked because it's too simple. The ...

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