27
Dec
2009

Advertise On The Cheap

Advertising is an important part of any business – big or small. Whatever way you look at it, it is important to get the word out about your business. We do know though, that advertising is expensive, especially for small businesses. Still, even if it’s expensive, it doesn’t mean that you cannot get some results. Here is some advice to help you get the word out without spending way more than you have to. Know what you want to achieve. Make your goals measurable. We ...

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26
Dec
2009

Learning Business From Obama’s Campaign

Posted by Gordon in Books, Business, Business Tips

He’s definitely NOT the most popular person these days, but that always happens after someone gets elected to a prominent post, doesn’t it? One thing you will probably agree with: his Barack Obama’s campaign was a successful one. This was due to many different factors, one of which is the role which was played by David Plouffe, the campaign manager. Riding on the success of the phrase “the audacity…” Plouffe bestowed the title “The Audacity to Win” to his business book. This book has been receiving a lot ...

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