If a picture is worth a thousand words, then is a video worth a million words? Pinterest and Instagram have been on the rise for some time as mediums to get your message across, and many business’s have adopted those channels as line-items in their marketing campaigns.
Video is an essential element of your marketing mix in 2014. There are a lot of reasons for that, but the main one is that competition for attention on the internet is increasingly fierce. If you can’t get your message across to the extent that you’ve hooked a visitor within the first few seconds after they’ve landed on your site, you’ve lost them. If you’re presenting your websites visitors with a wall of text and figures, there’s a good chance you’re going to have a low conversion rate. But if you can get that same visitor who would have bounced right off of your website’s prose to press play on a video embed–then you’ve started the conversation.
There are neurological reasons why video is a more effective form of messaging than text as well. Check out our infographic below to learn the stats and facts you need to know about the power of video-content as a messaging tool.
Presented by Kzoinnovations.com
Originally posted on January 17, 2014 @ 2:00 am