If you own a brick and mortar store, your number one concern is likely getting more people into your store to make purchases. While you can’t easily change the location of your store once you’ve opened, you can change aspects of your store and storefront to appeal to a greater number of people or to your specific target demographic. By doing this, you should see an increase in both your foot traffic and your sales, making you a more profitable business. To show you how, here are three tips for boosting the appeal of your store to your customers and potential customers.
Figure Out What’s Currently Not Working
Before you can know how to improve the appeal of your store, you have to first know what’s working and what isn’t. This is the trick of marketing. Depending on what you’re using in your marketing strategy, it can be difficult to know what’s producing results and what isn’t.
To help with this, Francesca Nicasio of VendHQ.com recommends for store owners to use foot traffic analytics. The data you’ll be able to gather from these systems will help you to see just what areas of your store are doing their job and which areas have room for improvement.
Gussy Up Your Window Displays
Almost all brick and mortar stores have at least some of kind of storefront window display area available. This space should be seen as your first impression on your potential customers, necessitating a decent amount of your time and energy to get this space appealing.
To create a window display that will get all the right heads turning and bring more traffic into your store, Humayun Khan of Shopify.com recommends for businesses to choose a display based around a theme, have a clear focal point, and be bold yet simple. If you’re able to accomplish all of these things with your window display, you’re going to entice more people to come into your store than you know what to do with.
Create A Unique Space
Regardless of the type of store you’re running, there is likely a store very similar to yours within a relatively short distance. This is just a fact of life. And due to this, it’s vital that you do everything in your power to set your store apart, including creating a unique space.
When creating a unique space in your store, Tristan Pollock of TheStorefront.com shares that it’s all about giving your customers something “unique, fresh and imaginative.” Some ideas that could fall under this category might include adding an enclosed deck or porch for your patrons to enjoy, offering items that can’t be found in other stores like yours, or simply having a different attitude or approach toward the way you’ve setup your store.
The best way for your brick and mortar store to have more success is to be more appealing to your customers. Consider using some of the tips mentioned above to create a more irresistible store that anyone walking by will feel compelled to stop into.
Originally posted on November 27, 2015 @ 12:36 pm