The holidays can be an extra crazy time for businesses, especially if you have products or services that have peak sales numbers at the end of the year. While this is good for your bottom line, it’s not always the best for your sanity. And when you consider how people always want to take the holidays off to spend time with friends and family, it can sometimes be a nightmare trying to keep your business organized at this time of year. So to help business owners and managers keep it all together, here are three tips for keeping your business running smoothly during the holidays.
Use the Right Digital Marketing Tools
With all the stigmas around holiday shopping, it’s no wonder so many people take care of all their purchases online. However, this means that you have to have all your digital marketing ducks in a row to ensure you don’t miss out on some major profits here. To help with this, Amy-Mae Elliott, a contributor to Mashable, shares 9 web tools that will help businesses keep track of their online sales and digital presence especially during high traffic times. By using tools such as these, you’ll ensure your digital marketing plans go off without a hitch.
Develop A Simple Yet Effective Marketing Strategy
Almost every retail business is fighting for the limelight during the holiday season. For this reason, coming up with a simple yet effective marketing strategy could be just what you need to differentiate yourself from your competition. The reason you want your marketing strategy to be simple is because you don’t want to spend all your time checking on your marketing when you should be filling out orders or managing your team.
According to Joshua Sophy, a contributor to SmallBizTrends.com, a good way to plan and develop a simple yet effective marketing strategy is to organize all your email and social media marketing along with all your seasonal promotions into some kind of automated calendar. This will give you the freedom to work on other aspects of your business without worrying about your marketing falling through the cracks.
Plan Ahead
Truly the best thing you can do to make sure your business stays on track during the holidays is just to plan ahead. You know when the holidays are coming and what you should be doing to prepare, so just buckle down and do it.
In the spirit of preparation, Jenny Travis of Constant Contact suggests for businesses to schedule out their social posts as well as having templated emails ready for when you have to communicate with coworkers or customers during busy times or when you’re out of the office. By preparing for all you’ll have to face before the time comes, things will be much less stressful for you and your employees.
The holidays don’t have to be a time of stress and fatigue. You can have a happy holiday season at work as well as at home with your friends and family by using the tips mentioned above to have your business run smoothly as the year comes to a close.
Originally posted on December 18, 2015 @ 2:38 pm