When designing a business website, you have to have the end goal in mind. The purpose of building a site is to extend the reach of your business to the digital community, and you want your design to reflect that primary goal.
Your online presence is valuable to the longevity of your business, so you want to get it right. Take a moment to consider implementing these five “must-have” sections into the design of your business website, and start building.
Spread your wings with purposeful content
Your business website will not do your business much good if no one is aware of its existence. You have to actively work to spread the reach of your site. One of the best ways to achieve that goal is to begin working on an engaging collection of inciteful blog posts, like this example page shows.
Every business website needs a “Blog” section. Use your blog to keep web users interested in what you have to offer. If your blog posts are truly enlightening, then your readers will be fiercely loyal. Sharing your blog posts via social media is one of the fastest ways to spread your words.
Tell the people how to communicate with your organization
Your business website should make it easy for your web users to connect with someone in your organization. Make sure to include a “Contact Us” section in your design to clearly layout several ways to communicate with your business. Check out this excellent example.
Web users should not only feel free, but feel inclined to share their thoughts and feelings regarding their experiences with your company. It is best to include an email address, a phone number, a brick and mortar address, and even a premade contact form for people to share their words quickly.
Give web users an idea of who you are as a business
For web users that are not familiar with your organization, you need to make a space that explains who you are as a company. Your “About Us” section should contain your mission statement and the main goals of your organization.
It is a good idea to post some customer reviews. Let people know what others think of your business. It is also helpful to include a few short bios on some of your most influential professionals. Allow visitors to get an accurate feel for the vibe of your organization, and start building a professional rapport.
Some questions can be answered before they are asked
Give your customer service representatives a proverbial “leg up” by creating a section on the website for frequently asked questions. After launching the site, maintain the “FAQ” section to contain more relevant questions and answers. The more legit questions and answers you accrue on this page, the more effective its existence will become.