As a company owner or perhaps a salesman for a construction company, there are particular challenges to face in order to be competitive in the field. If you feel like you’re not quite getting the market share you’d like, there are ways to improve your chances with some good marketing techniques.
Five tips for making your company stand out include the following – point out reuse and recycling applications of your company, show new clients that old clients have left great reviews, make sure to keep a great website ready, be sure to highlight continuing education your company goes through, and produce great stories with compelling pictures to look through.
Point Out Reuse and Recycling Applications
Especially for an industry like heavy construction, many potential customers will appreciate reuse and recycle processes. By doing things like reusing heavy construction equipment, you’re being both environmentally conscious and giving clients an opportunity to save money within their own budget by utilizing these services. It’s one of those cases where everyone wins in the equation.
Show Clients Prior Positive Reviews
As you’re making your business pitch, be sure to show potential new customers what prior clients have said about your business. A good review goes a long way in convincing someone that you have great customer service, because actual client reviews tend to avoid the major advertising clichés that most people just glaze over these days because there is no way to tell how accurate the claims are. Have a folder ready with these reviews highlighted so the new customer doesn’t have to search through him or herself, as well.
Have a Great Website Online
If you haven’t chosen to create a great website already, now is the time. It’s probably smartest to hire a designer and coder if you aren’t familiar with the practices already, as it takes a long time to get good at those technical issues yourself. A great website can be the difference between a sale and an “I’ll think about it.”
Highlight Continuing Education of Employees
Another way to convince a potential client that your company is the way to go is to show him or her that your company is constantly improving by learning about the construction industry online. This will prove that the client will be getting the most advanced and current treatment available in this crowded market.
Produce Great Stories With Compelling Pictures
On your website, if you have great stories and compelling photos about work that you’ve done, it will be hard for potential clients to resist. They will want to join the ranks of those success stories, and that in itself is a powerful compulsion to sign you up as a contractor for them.
Originally posted on August 31, 2015 @ 1:44 pm