If you’re new to owning your own business, you probably already understand that you need a business website to stay relevant. Anyone can design a winning business website, because the internet has all the information you could possibly need to succeed.
All you have to do is invest the time in researching the right topics. Start now with a brief overview of some of the foundational techniques for successful web design, and get your gears turning in the right direction.
Make it easy to navigate your content
Your business website is a work in progress, and the content of your creation will also expand. Web users need an easy way to browse your content, and the best way to provide such movement is to add a stationary navigation bar to your design.
Check out an example website that shows the simplicity of a stationary navigation bar. Your design doesn’t have to follow this example to the letter, but simplicity is important. Web users don’t want to have to take time to solve a puzzle just to get around.
Encourage communication throughout
Communication is one of the most important factors of a successful business website. You want to know how web users feel about their experience with your organization. You also want to know if there is something you can do to make their digital experience more fulfilling.
In addition to building a “Contact Us” page (like this example page shows), you should use other elements of your website to gather information from passing users. Try adding a phone number to the homepage or a comment box at the end of your blog posts.
Employ the call to action
Another way to engage visitors is to champion the “call to action.” An enticing call to action will urge viewers to do something. For example, a button at the end of your blog post that reads, “Leave a comment.” The statement urges the reader to take action, and this brief appeal really works.
Integrate social media sharing
Today’s digital generation spends a lot of time surfing the realm of social media, and you want your business website to be a part of the content displayed. Integrate social media sharing buttons in key locations around your website’s design, so web users can suffice their undying urge to share.
Learn all about SEO
Search engine optimization is a key foundational set of concepts that will help you place your website in the search engine limelight. SEO will teach you how the internet really works, so you can better design your content to rank higher in the SERPs (search engine results pages). The better your website ranks in the SERPs, the more likely you are to succeed online.