After the great business idea has begun to blossom, it is good practice to start building a well-designed website. Technology plays such a major role in society. The process of starting a business would be incomplete without the launch of a website, but you should not just throw some stuff together in a frazzled frenzy.
There is a method to the madness that is web building, especially when the site is business related. Here are a few workable tips for building the best (and most successful) website possible with these few essential elements.
Communication is one of the most important aspects of business
Clear and concise business communication is one of the leading causes of success. People respect a company that will commit to opened communication with the general public.
Build a functional “Contact Us” page (like this one) for your new business website. Include a simple contact form to allow web users an opened line of communication with the company. It should be easy to share and resolve issues with the business or its products or services.
Build a relationship with viewers in less than a minute
Your company’s website has less than ten seconds to grab a web viewer’s attention. After that, you have less than a minute to build some sort of rapport between the viewer and the business. The best way to achieve this goal is to design a thorough “About Us” link for the site.
A well built “About Us” page link will grant viewers a peek into the culture of your office. Post a few light bios on some of the top professionals in the business. It also helps to post successful customer experiences here.
Utilize the psychology of color in your design
It may help to do a little research into the psychology of colors. Research provides the general consensus that colors mean things to people.
For example, we generally associate red with excitement or anger. McDonald’s uses the combination of red and yellow because it is proven to remind people of hunger and food.
A load of enriching content will spread your digital wings
Building a well-rounded business website means that you should also work to compile a collection of enriching blog posts. When people read blog posts that better their minds, they share the words with their friends via social media and other digital outlets.
You will want to harness that potential, and find someone to write educated posts for the site. In small business, the blogging responsibilities typically fall upon the shoulders of the brave entrepreneur who started the endeavor.
Frequently asked questions can be answered infrequently
Tacking on a well versed, FAQ page to the website is a great way to give your customer service department a break. There are certain questions that always seem to reappear and recur, so file them into the creation that is the Frequently Asked Questions section of the website.
Originally posted on August 25, 2017 @ 8:03 am