It is not unusual for a website’s contact page to get more hits than any other section of the site. Most companies throw together a basic (and boring) “Contact Us” page as a rushed afterthought in their web design.
Basic designs typically provide only the name of the company, their physical address, an email address, a phone number, and a contact form. While those elements will provide the ability to contact someone in the company, there is no distinction from every other uniformed contact page.
Your site design can be just as excellent as this ideal example page. Take a second to check out a more in-depth look at the elements of an effective “Contact Us” page link, and see just how your business can better their design.
A few overall basics
There are a few basic rules that should apply across the board. First, mind your P’s and Q’s. No one can respect a website that is littered with typos and misspelled words. Sloppy is not sexy. Remember that!
Second, give the people what they seek. Obviously, a contact page needs to have useful contact information regarding the business.
Third, show off the personality of the company in the design. Use appealing color schemes and a simple template to present a page that is pleasing to the eye.
Use an effective call-to-action design
Many businesses have several different departments, all with unique contact information. In this case, a contact page may need to get a little more creative.
Utilize bold prints and buttons that are individualized for specific departments. This way, there is no confusion as to whom users are supposed to talk with about their issue. Check out this example page for visual reference.
Avoid overdoing the written content
Written content is boring, and it takes far too long to read through all that mumbo jumbo when you are trying to figure out how to contact someone. The “Contact Us” page is no place for bearing the soul of the company.
Keep it simple. Try making a snazzy infographic with all the information web users could need to resolve their communication issues. Creativity holds the attention of page viewers.
Offer more than just email for contact
An email address is not enough information to provide on a well-built contact page. There should be a usable phone number, a brick and mortar mailing address, an email address, a live chat option, social media links, and whatever else your company provides the public for communication purposes.
Do not overcomplicate the process
Though a contact page will provide tons of information, it is important to keep the presentation simple. If you choose to design a contact form, only make blanks for the most valuable fields. For instance, name, email, and comments.