If you want people to be able to find and trust your business and brand it is integral that you enlist SEO in your website, blog, and even on your social media accounts. You probably already knew this though. But have you been keeping up with all of the changes that happen each year with SEO?
Just like fashion changes each season, and each year, so too does the use of things like SEO and online marketing. So what has changed, or better yet, what hasn’t?
Mobile Is The Most Important
Because so many more people are using their mobile phones on a regular basis to get online and even to do online research, how your website appears on someone’s phone is becoming increasingly important. If your website is not mobile friendly you could be losing trust and losing customers.
If someone finds your website while on the go and they are unable to view it or read it because of an unfriendly mobile layout that person may never bother to come back to your site, even if they happen to get online on a computer. For that reason only, it is obviously important to go mobile friendly now/
Quality Over Quantity
Long-form content is increasingly important, and you want to make sure that you are giving your readers quality over quantity. Fresh, quality content is key to attracting people, keeping them around, and pleasing Google.
However, don’t be completely fearful of duplicate content. Some reports are calling duplicate content a bad way to go and that it can cause you trouble with Google, but that’s not the case always. If it’s honest duplication, on not just a tactic to fool search engines, you’re safe.
Should You Ditch The Links?
Rumors have gone around that link building is so over, but that’s simply not true. Hopefully you’ve already learned that believing rumors is a bad thing. Link building remains an important factor when it comes to building your SEO.
Don’t stop linking to quality websites. However, that is the main key. Just like you want your blog posts and articles to show quality over quantity, so to do you want your links to show this, which just makes your site look better to readers and Google.
Don’t Just Think Of It As Marketing
SEO is not simply online marketing, it is more than that. While most content marketing businesses will include SEO in your plan, it is it’s own entity. It does more than just get your name out there, but it also helps to build trust.
Keywords are not merely ads, but they are words that attract the people that need your information the most. Use them sparingly these days though, as keyword stuffing isn’t looked upon friendly by Google.