Similar to rape whistles, drug rehab centers are an unfortunate necessity in our society. While no one wants to think about addiction, it is a pervasive problem that must be dealt with in the modern world. One step to getting individuals the help they need is in appropriate marketing tactics. When an addicted individual decides they need to seek treatment, what happens?
For many, the first step in recognizing their problem and seeking help can be found online. Addicted people may research the health risks of their problem, or delve deeper into their finances and detrimental lifestyle. As they begin to search the internet and look for help, proper marketing techniques can ensure that your treatment center is the first response. Included here are a few tips for marketing a drug rehab center.
Utilize SEO
Due to the taboo shame of addiction, many people do not feel comfortable addressing their issue with friends and family. Rather than openly confess a problem, they are more comfortable with broaching the topic online. They may do internet searches for therapy, signs of addiction, or even withdrawal symptoms.
The key to getting those individuals into rehab and making a change is being available when they make those searches. One of the best ways to do this is by utilizing SEO. Search Engine Optimization allows you to give your website a higher ranking on the search engine pages when certain keywords are input. This means the search “alcohol addiction rehab Dallas” could get you a very specific result.
As a treatment center, it is critical you are utilizing SEO in order to help those individuals find your company and your help. If individuals are researching and can’t find any treatment centers nearby, or affordable, they will give up the search. An addict may be looking for any excuse to NOT have to seek treatment, so it is important you give them every opportunity to succeed.
Pitch to Families
Because addicts have such a hard time seeking help, it may be up to the family to reach out for help. In these cases, it is critical your center makes itself appealing to the loved ones of your potential client. This means include photographs of the rehab center, give detailed information about the rehab process, including visitation, and make expectations clear.
Never use stock photos on your company website and always utilize reviews from past clients. Showing success in other individuals can help a family develop a trust in your company. Remember, they know their loved one best, so the more information they have about the center, the more comfortable they will feel entrusting their addict to your hands.
Originally posted on May 15, 2016 @ 3:06 am