26
Dec
2009

Learning Business From Obama’s Campaign

Posted by Gordon in Books, Business, Business Tips

He’s definitely NOT the most popular person these days, but that always happens after someone gets elected to a prominent post, doesn’t it? One thing you will probably agree with: his Barack Obama’s campaign was a successful one. This was due to many different factors, one of which is the role which was played by David Plouffe, the campaign manager. Riding on the success of the phrase “the audacity…” Plouffe bestowed the title “The Audacity to Win” to his business book. This book has been receiving a lot ...

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10
Jun
2008

Book in Focus: Who’s Your City?

Posted by Gordon in Books

Book in Focus: Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life Author: Richard Florida If you wish to be successful one of the questions you should ask yourself is where you should live. The place where you live is usually not a factor considered by most people when thinking about their strategy for success. Sure, you must think about your business location and putting a lot of consideration before deciding where to actually open shop (This is true for online business ...

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8
Apr
2008

Online Advertising Handbook Review

Posted by Gordon in Books, Marketing

Online advertising is one of the most common internet marketing method used. Online advertising comes in so many forms though from pay per click ads to multimedia ads such as online games and videos. With all the options available deciding which tack to take in your online marketing campaign can be difficult. This is why it is usually best to leave your online marketing campaign to the experts. However, before you do hire the services of an advertising firm it would be good to educate yourself. One of the best books that is out on the market right now is ...

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24
Dec
2007

5 Books to Inspire Business People

Posted by Gordon in Books, Business

Got some spare time after closing a business deal? Have a cup of coffee or tea, or whatever it is you feel like having, sit back and read a good book. Here are a few interesting choices that might give you a few insights as well. #1 - Trump Never Give Up There's no doubt that Donald Trump thinks big. Trump Never Give Up is about some of his biggest successes and most disastrous mistakes. It’s a book about his intriguing career, with inspirational advice and wisdom from the man himself. Here’s a man who had it all, lost it ...

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