These days, even the business behemoths such as leading fast food chain McDonalds need to wise up and broaden their range of doing business today. Already a world-known brand, there is no stopping its continued growth as McDonalds has reportedly forayed the LGBT (Lesbian, Gay, Homosexual and Transgendered) community which is drawing various reactions from business groups on such a move.
On ones hand, they are being commended for their outreach towards setting aside racial issues in doing business. While on the other, they are being hit for using the current hot issue and doing business. Either way, it is about doing business and adapting to various conditions that allow them to explore business development options, something that is typical for any empire and regardless if they are successful or not.
Recent decisions by the burger- and-fries behemoth, McDonald’s has caused quite a commotion in a couple of communities. However, each is experiencing a distinctly opposite reaction.
On one hand, McDonald’s foray into corporate support of the Lesbian, Gay, Homosexual and Transgendered (LGBT) community is getting rave reviews from the folks at The National Gay & Lesbian Chamber of Commerce (NGLCC). The McDonald’s Corporation paid $20,000 to become a member of NGLCC and have a seat on the board of directors. Richard Ellis, McDonald’s USA vice president of communications was “thrilled” to join the chamber and stated that he “shares the NGLCC’s passion” for business growth and development in the LGBT community.
Originally posted on August 12, 2008 @ 3:46 pm