29
Mar
2008
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Here’s a scenario: a potential customer looks at your business website. She views your product catalogue and browses the entire site. Guess what – she doesn’t buy anything even if she absolutely needs the product you’re selling. More importantly, she doesn’t buy it even if you have the best prices. Don’t be in denial, it’s probably happened to you, you just don’t know it.
Why would this customer leave your site without making a purchase?
It’s because your site lacks credibility. Your sales copy might even sound like a Nigerian email scam. With ...
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