Leaflet printing is an essential part of any modern marketing campaign. Leaflets are a perfect marketing tool because they give a potential customer all of the information they need in an attractive and easily digestible format.
Planning out how you want your leaflet to look is essential because you need to be able to reach your target demographic perfectly without alienating any other people who happen to glance at the page.
There are a lot of theories concerning the best way to lay out your leaflets, and in order to make these layouts a reality, you have to work very closely with an experienced printing service that you can trust.
Most good printing services in Australia do more than just print- they also feature a team of designers who can help you decide the best way to format and lay out your leaflets, flyers, and other physical marketing tools.
When searching for a leaflet printing company, make sure that the one you choose has a design team on staff to ensure that you get the perfect marketing tools every time. You only have one chance to make a first impression, so the first leaflet that you hand out needs to blow your business rivals out of the water.
A leaflet for a business usually contains a mix of imagery and text. The images are the element that draws the customer’s attention, and the text is the chance to keep them interested.
Once they have looked over your leaflet, they will have formed an opinion about your company. You obviously want to make sure that the opinion is good one, so work closely with your leaflet printing service to ensure that you have a good ratio of pictures to words.
The images need to be relevant and eye-catching, and the text needs to be properly worded and informational. You must be able to say as much as you can in as few words as possible.
The traditional leaflet will contain six different panels that can all be used to convey a different message or a different version of the same message.
The front of the leaflet will be the first thing that your potential customer sees, so it is usually covered by an attention-grabbing image that inspires the reader to open up the leaflet and learn more about your products or services.
After the leaflet printing process is complete, you have a few different options on how to proceed. You can either “give” them to or “leave” them with the public. Giving a customer a leaflet is when you physically hand them the paper and get an opportunity to meet them face-to-face. Leaving a leaflet is when you put the paper on a car windshield or a front door. The first method is preferable, but giving and leaving are both effective at drawing attention to your business.
If you are interested in printing leaflets for your business, you should look into Martin Print.
Martin Print is Australia’s leading printing company, and they feature one of the best in-house design teams in the country.
Originally posted on April 26, 2013 @ 10:52 am