8
Apr
2008
Online advertising is one of the most common internet marketing method used. Online advertising comes in so many forms though from pay per click ads to multimedia ads such as online games and videos. With all the options available deciding which tack to take in your online marketing campaign can be difficult. This is why it is usually best to leave your online marketing campaign to the experts. However, before you do hire the services of an advertising firm it would be good to educate yourself.
One of the best books that is out on the market right now is Marketing Sherpa’s 2008 Online Advertising Handbook + Benchmarks. The handbook is really informative and suitable for those who want to start an online advertising campaign or want to improve their existing one. The book contains everything from online marketing concepts, practical information that will help you with planning your online advertising campaign, as well as special reports on media design tactics, eyetracking, and more.
It is available in PDF format and also in print although print copies won’t be shipped till Thursday (April 11). If you have an online business or want to advertise your land-based business online this is the one resource you should read.
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