E-newsletters can be a great tool for engaging customers and fostering relationships. It can be challenging to build a solid database of customer information, so once you have that foundation, don’t let it slip. Something as seemingly minor as an outdated template can make the difference between a hit and a bust. Marketing professionals should know the do’s and don’ts of e-newsletters.
If you’re attempting a DIY approach, a few big faux pas are all too common. These seven designs and mis-steps will have people unsubscribing, not signing up for the great deal you’re pitching. These mistakes are driving customers away in hoards, so watch out for them. [Read more…] about 7 Awful E-Newsletter Designs That Will Make You Cry
Originally posted on July 26, 2013 @ 9:38 am