Like many small business owners, you’ve probably developed a presence on the Internet to engage with existing and potential customers. You update your company’s website to keep customers coming back for more information, post to your blog about new developments in the items and services you offer and keep the conversation going through social media services. You also optimize the material you post to keep it fresh for higher ranking in search engine results, possibly issuing press releases to drive people to see what you’re doing on your website and in social media. However, not all business owners are taking advantage of the power of email marketing. If you’re among their ranks, you’re wasting a valuable opportunity to keep your customers and clients in the loop, and attract the attention of prospective customers who are likely interested in what your company has to offer. Research indicates 92 percent of adults using the Internet have at least one email address. Of these users, at least half of their email comes from marketers. This number seems likely to grow over the coming years. Jump on the email marketing bandwagon to make sure your voice doesn’t get left out of the conversation. [Read more…] about Email Marketing: Everyone’s Doing it. You Should be, Too
Originally posted on May 15, 2013 @ 5:01 pm