Your business website may be failing to draw in visitors, and you may not have a clue why. The problem is most likely contained within your design. Though you may have a functional website, you may not have a visible website.
Designing for visibility is only one step in a long list of boxes to check. Though there is no one recipe for designing success, there are several aspects of design that need to be present no matter what.
Here is a quick breakdown of just a few of those pertinent design components. Read through, and compare your websiteâ€™s build as you go.
Ease of navigation is crucial
One of the most fundamental elements of a website design is navigation. Web users need the ability to move about the pages of your creation. Navigation options tie your content together into one cohesive site.
The most traditional way designers add navigation to their designs is in the form of a stationary navigation bar along the top or side of the display. Check out how this business website worked navigation into the design. You donâ€™t have to stick to traditional design methods, but make sure the navigation options are natural and easy to use.
Mobile optimization is important
Mobile internet access is super common today, and your websiteâ€™s design should reflect the shift in trends. Accessing a website from a mobile device requires that the content of the website fit into a much smaller viewing screen.
Research the proper integration of media queries in your design to better equip your website to handle mobile traffic. Donâ€™t make your viewers have to pinch and swipe on their screen to properly view all the different aspects of your website.
Build a well-written business blog
Your business blog is a large part of a great business website. You need engaging content to fill your blog page, and draw in more interest from passing viewers. A great blog post is reason enough to stop, and take the time to really read what a website is all about.
Integrate social media share buttons
Along with a well-written blog post, social media sharing buttons can really boost your websiteâ€™s effectiveness. Adding the opportunity to share something interesting with friends is something web users are accustomed to seeing.
Your websiteâ€™s homepage and contact page are also great sites for social media sharing buttons. Invest research in strategic placement of the buttons for maximum effectiveness.
Learn all you can about SEO
Search engine optimization will teach you how to design your site to rank well when web users search related keywords and phrases. It is worth your time and effort to spend time researching the proper use of SEO.