When a mother goes grocery shopping, she makes sure to buy products that she not only knows are healthy for her children, but that her children like. The same is true of a gentleman who goes to purchase a new car. He is more than likely looking for something practical as well as something with a lot of horsepower and style.
The point here is that if you want to make your customers feel welcome in your business, you will have to create an environment that meets their needs while catering to their wants. Below are some simple ways you can accomplish that.
Have you ever been to the woods on a four-wheeler? It’s actually quite a bit of fun. You get to enjoy nature by itself. There is nothing changed or taken out minus the path that may or may not have been forged by other ATVs. It’s natural in all aspects of the word. It’s also dirty, dead in the winter months, and can contain some treacherous terrain. Thus, the need for the four-wheeler.
When your clients enter your company’s parking lot, they expect to see some green year round and usually don’t have plans to go back home covered from head to toe in mud. None of your customers are planning to have to hike rough terrain to get to your front door and some of them couldn’t if they tried.
This is where good, clean-cut, landscaping comes in. By all means, decorate your grounds with green grass, beautiful flowers, and some well-placed bushes. Add a safe walkway for customers that may be physically handicapped. Make sure to hire a company that will keep things trimmed and looking pristine.
Make it Child-Friendly
Have you ever been to a place that was just cold and sterile? Besides a hospital. A place that made you feel as if everything was run by machines and the childlike heart that exists in every one of us was just an inconvenience? Businesses like those don’t seem to last too long. Do you want to know why? There are currently 73.8 million children in the United States, alone.
There are persons under the age of 18. That makes them a whopping 23% of our total population. This means it is likely that at least 23% of your customers have children. If your aim is to create an atmosphere that is inviting to your clients, you will need to invest in some child-friendly products. Make sure there are toys.
This might include coloring books, building blocks, or a basket full of Hot Wheels. You may also want to dedicate an area of your lobby to children by adding some appropriate color or wallpaper and carpet. Another option would be to keep candy and stickers on hand for children who exhibit proper behavior.
There is nothing worse than coming home from a long day at the office to a sink full of dishes or a hamper overflowing with dirty clothes. There are some things in life that the majority of us just don’t feel comfortable living with. That said, if we don’t want to live with it at home, why would we want to encounter it while we are out running errands and conducting our daily business?
Your customers expect a certain level of cleanliness from you. Make sure, whether you do it yourself or hire a custodian, that the inside of your establishment stays clean. Likewise, it probably wouldn’t hurt to attend to the outside of your building, as well. A good pressure wash will usually take care of any dirt and grime that has caked up over time.
Running a business of any type is a difficult and time-consuming task. Don’t sabotage your efforts by creating an environment that is lackluster and unwelcoming.