Apparently, the financial constraints have pushed most consumers to spend wisely. Thus, many people are turning to alternative products over the known brands, aiming to save a penny as much as possible. In other words, the battle cry these days is that “Every Penny Counts!”
This is not only because we are looking at a ridiculous price of crude oil. If one element of the economic mix needs to adjust, the same will also be seen for most of the consumer market goods. Canned food, rice, poultry, and meat are sure to follow this lead and this does not stem from the fact that they want to make a profit. They really have to.
It is a chain reaction. For these companies and manufacturers to survive, they have to adjust cost. Fuel is a part of their operations and no entrepreneur in his right mind would should these costs if the profit is indeed something feasible.
So in a market where most people are forgetting about the grade A brands, what are companies to do? Apparently most of them have turned to the help of the power of advertising to sort of remind the consumers that they are still around. Others have switched to addressing economical packaging so that loyal patrons can still afford them even if it means downgrading their content.
But while these strategies are something to behold, consumers are wiser. Quality may deteriorate but at least they are getting more value for their money. In short, a class B product is feasible if only to survive the financial crisis our world now finds itself in.