The modern world requires that your business get onboard with the digital community, and your organization’s website is the most important step towards full immersion. The internet can do a lot for your business, and you don’t want to try and run an operation without the benefit of unlimited access to the world.
Investing time and resources into your business website is always a solid investment. If your business website isn’t producing the desired results, you may need to tweak a few aspects of your site design.
Here is a quick breakdown of some foundational website design tactics that will help bring more web users to your digital home base.
Engage users in communication
Design your business website to encourage passing visitors to leave their individual mark on your company. Provide several ways for users to engage in communication with your organization, and offer an incentive for the follow through.
This Roanoke accident lawyer offers communication opportunity more than five times on just one page of content. An incentive could be something as small as a pleasant emoji or sound that occurs when someone fills out your website’s contact form.
Whatever the case may be, find ways to use your design to encourage web users to share their thoughts/feelings concerning your business.
Add social media to your design
Your website is only as good as the number of eyes you can get on your pages, so publicity is important. Linking your content to social media is one of the best ways to draw a more widespread audience to your pages.
The tiny icons with which most web users are familiar make sharing simple for passing visitors who find a piece of interesting information. Add social platform share buttons throughout your business website to boost accessibility.
Mobile optimization is life
No one sits at home on their personal computer anymore. People are mobile, and their internet access is mobile as well. Mobile access to the web surpasses that of PCs and laptops, so you’ll need to augment your design methods to serve mobile viewers.
You can no longer be sufficed to design for a 17” screen display. Mobile users view content from many different (and smaller) screen sizes, and your website should be compatible with the changes.
Work to develop a business blog
When you’re working to build your presence on the internet, you need as much quality content as possible. You also need a reason for people to care about your content. Blogging is one of the most useful tools for business today.
Work to develop a solid collection of quality blog posts, and add a “Blog” section to your business website design. Give passing users a reason to share, and return again to your site for more information.