When you think of blogging, you probably have an image in mind of some well placed pictures and the hottest travel or food topics. While those types of blogs do still exist, business blogging has begun making a relevant mark on the web.
Writing a business blog isn’t as simple as writing a few paragraphs a week about some boring business topic. Any old article won’t work. Learning how to properly populate your business blog will be one of the most cost-effective marketing tools you’ve ever implemented, so learn to do it right.
Keep the subject matter relevant to the industry
When you go to the blog section of your favorite business website, you’re expecting to read something relevant to the organization you’re vetting. Appeal to the proper group of people, and create blog posts that keep readers informed about new developments in the business and the industry as a whole.
It’s also important to title your entries with great care. Use keywords and phrases that will help to quickly identify the subject matter of the post, and think up some creative titles. Read how this gas and oil website uses its blog posts to offer extra info relating to the industry, and get a feel for the point of relevancy.
Observe the concepts of search engine optimization
If you’re not already familiar with search engine optimization, today’s a great day to learn. SEO will teach you how to write content that makes an impact on Google’s search engine algorithm. The algorithm sees your digital creation a bit differently than web users. Dig into SEO, and learn how to please the search engines.
Quality matters more than quantity
The quality of your posts matters more than the word count. You can write an article with 1000 words that bores readers with its wordiness, or you can write a targeted article with 250 words that makes a strong point.
Readers are more likely to read the shorter article. It is also not necessary to post something new every day. Make a posting schedule, and add new content once a week or once a month. Consistency is the most important element to consider.
Bring social media into the mix
Social media is a place where you can enjoy free marketing, as every “share” you receive is a free advertisement for your blog. Add social media sharing buttons to your blog design, and give readers a chance to share the wealth (of information).
Offer communication opportunities
Give readers a chance to share their thoughts and feelings concerning your business blog. Add a “leave a comment” box at the end of every post, so readers can share what’s on their mind while it’s still fresh.