There is a common phrase that says a picture paints a thousand words, and this saying rings true when it comes to completing a successful web development project for your business. In the transient online world, internet users have a very short attention span and will quickly get bored and look elsewhere for the answers they need. This means that a site heavily laden with text will not appeal to them, as they will need to search through the copy for the products or services they require. Using imagery as part of your website design is a powerful manner in which to appeal to consumers, but done in a messy or low quality way will actually prove counter productive. However, there are a number of basic factors you can bear in mind to avoid this problem.
First of all, make sure you have an effective logo displayed prominently on your website. The logo embodies the ethos of the company, so a dated or badly designed motif speaks volumes about your standard of service.
Secondly, choose your imagery carefully; make sure all photographs are accurate, good quality and cropped in a suitable place.
Finally, make sure you don’t overload your homepage with adverts and banners. Display your flagship products or services and any special offers; if the viewer wants greater detail they will click on a link to other pages on your site. Our expert web design team at www.clickconsult.com can create a site that not only displays your company information, but does so in a way that immediately appeals to potential customers.
Originally posted on September 27, 2010 @ 6:05 am