The foundation of a successful website lies not only in the design and aesthetics, but also the ease with which viewers can navigate to the information they require. A well-constructed site will effectively drive traffic to the products or services you are advertising and ultimately generate business, especially when combined with an effective web marketing campaign.
When creating a site, before you start the design process you must decide on the layout. This means dividing the elements of your business into relevant sections. Most commonly, companies with an online presence will have an ‘about us’ section with background to their business, a sub-section outlining their products and services, client testimonials and – most importantly – a ‘contact us’ page.
In order to avoid overcrowding on your main homepage menu bar, if you offer several different services you may wish to list the overall product categories on the central navigation panel and introduce ‘drop down’ menus when the viewer clicks on that particular button.
Alternatively, if your organisation is a parent group for several companies, your web design can include a menu bar with a ‘links option’ – giving you the opportunity to include a page with web addresses linking to all your individual sites.
At the web development stage of the process, it may help you to create a flow chart outlining how you would like potential customers to navigate through your site.
At www.clickconsult.com, we have a professional website development team with extensive experience in building new sites from scratch. As well as advising on the overall appearance, we can offer tailored solutions to the layout of your website to maximise traffic.
Originally posted on September 27, 2010 @ 5:12 pm