It’s the start of a New Year and you’ve got new targets to meet. Did you meet your lead generation targets in 2017 or did you fall short of your goals? If you didn’t, you’re not alone. Very few companies meet their annual lead targets – in fact, only 17.3% of B2B companies pull off the task. With the New Year comes new opportunities. You’ve got another chance to meet your targets. What are you going to do differently this year?
Top performing companies list outbound telemarketing, email marketing, and digital marketing as their three most effective lead generation channels. They’re followed by social media, conferences and tradeshows, and direct mail.
Why does direct mail get a bad rap? Lead generation company 360 Leads identifies poor campaign quality, poor media selection, and insufficient budgets as the leading reason direct mail doesn’t work for many. But they’ve found that their own direct mail campaigns have resulted in up to 74% recalls and thousands of qualified sales meetings for their clients. [Read more…] about Telemarketing And Direct Mail Increase Customer Sales