The need for most businesses and entities to sit down and brainstorm the needed marketing support in the form of advertising campaigns needed to give the needed boost to any product or service will always entail deliberate inputs coming from consumers and end-users. There is no doubt that building the brand or product awareness is important in any setting. Without it, a product will simply be left on the shelf gathering dust and may eventually expire without being given notice with regards to its benefits towards its target consumer market.
The promotional gimmicks can be anything ranging from radio advertising, television commercials or simple print advertising layouts. The presence of endorsers is a big bonus to such, considering that this is like tagging along with the famous person’s impact on the public. This is turn becomes beneficial for the endorser since he is able to gain some support in the form of products or fees from doing such endorsements, making it a two-way relationship where both the product or service and the chosen endorser like Dwayne Wade, Tiger Woods and John Cena, will merit a win-win situation.
Originally posted on July 25, 2011 @ 9:37 am