One of the interesting things about modern success when it comes to businesses is the fact that even if your industry has nothing to do with web pages, computers, or technology, you still have to understand those things in order to get attention from people who are using those methods to find you.
Which means that even if you’re a great contractor, you still need to be web and internet savvy in order to get your client base moving forward. And what are some ways that you can do this? Consider the following five tips, regarding web teams, SEO, realtime chat, surveys, and using photos and videos to your advantage.
Hire a Professional Web Team
Back to the idea that being a great contractor doesn’t mean you’re a web designer, something to consider as a business owner is that you might want to hire a web design team that specializes in contracting sites. These are going to be places that have experience with the tools and techniques that you use, so they can emphasize them within the design of the site itself.
Learn the Benefits of SEO
And you can have an excellent company and a great website, but if no one finds it when searching, then you’re out of luck as well. And that means that you have to learn about SEO, or search engine optimization, so that you understand why the web points some people to some places and not others. Many times this is something else that you’re going to hire someone for, as it get be very time consuming and technical, and prevent you from doing your other business activities.
Utilize Realtime Chat Potential
One often overlooked aspect of contracting websites is the fact that there are people who may be at your website in order to talk to you! So if you’re not at a job site, set up a realtime chat possibility for people on your site, and sit down and chat with folks. It’s a great way to drum up individualized businesses opportunities.
Make Surveys That Matter
After you have completed jobs for clients, have them fill out surveys that you develop. Find out what they liked, what they didn’t, and why. Make the surveys easy and focused, and maybe even give clients discounts for completing them. It will be well worth your effort.
Use Photos and Video To Your Advantage
And finally, with a contracting businesses, make sure that you take photos and videos of the jobs you do, and put them on your website. This will only take a few extra minutes, and the visual representation of your work will do wonders for your overall web presence.
Originally posted on January 8, 2016 @ 1:08 pm