Business blogging has been around for many years now, and the benefits of a business blog have long been established. The trick is in knowing how to leverage your business blog. It is so easy to set up a blog that even an 8-year-old can do it.
Being able to take advantage of a blog and turning it into concrete benefits for your business is a totally different story, though. Even people who have been blogging for months, or years, will tell you that there is no exact formula to succeed in blogging. So many factors come into play.
There are, however, some things that you can do to increase your chances of success. For your business blog, here are three tips that will give you a boost like no other.
Choose the most appropriate theme.
WordPress is arguably the best choice when it comes to a business blogging platform, especially if you are just starting out. It is very intuitive, and the platform has all the features that you need built-in. If you need additional functionality, plugins are easy to find and install.
Another important consideration is how your blog is designed. You don’t necessarily have to pay a designer to do the job, especially since there are many WordPress themes which you can use, some free and some for a price. Sites such as WP Themes are a good place to start looking. What you need to do is to choose a clean, easy-to-use theme that suits the image that you want your business blog to convey.
Write for your customers as you would talk to them face to face.
You might be tempted to go nuclear on SEO to make sure you’re one step ahead of your competitors’ blogs, but here’s a pro tip: write for your customers.
That’s not to say you ought to totally disregard Google rules and SEO ideas, but the bottom line is that you want to reach out to your customers via another venue. You probably won’t achieve much if all you focus on is your Google rankings. Actually, you might end up alienating and pushing away your customers. So yes, write as if you were talking to them face-to-face.
Don’t write merely for the sake of having content.
Some business blogs push out content merely for the sake of having something out there. While it is important to have fresh content on a regular basis, it will not do you any good to publish just anything so that you can say there is something new on the blog.
Again, go back to your goal: reaching out to your customers.
Another thing to remember: no content is better than bad content.
Remember these three tips, and you’ll be on the right path!
Originally posted on November 22, 2013 @ 8:48 am