You’ve heard the term, “last but not least” before. It’s an expression used to clarify that an item, though mentioned last in a list, is just as important — if not more — than anything else. You’ve seen it used often in the many listicles and clickbait articles available online. But few situations warrant it as much as when it comes to your checkout process. It may be the very last thing your customer does on your e-commerce site, but it’s one of the most important steps of making a sale.
You can’t neglect this part of your website. Even just a single issue can cause your customers to exit out of their windows without completing their purchases. If your analytics show your customers abandon their shopping carts, you could be making one of these two mistakes in your checkout process. [Read more…] about Why Your Checkout Process May Be Turning Away Customers