We’ve often heard that the first impression is everything. This is certainly true in networking. It can take months or years of contact to reverse someone’s perceptions of you from that first meeting. You certainly won’t have that much time in an interview. So how can you use that first impression to your advantage?
The small things that pack a big punch
Entire articles are dedicated to these tips alone. Remember the names of the people you’re talking with, keep good eye contact, give a firm (but not too firm) handshake, smile, remain positive and look professional. If you only have a minute to chat with someone, these are the types of things they’ll notice and remember about you. Why do we still fill advice articles with these tips? Because people continue to show up to networking events dressed unprofessionally without smiles on their faces. When everyone gets the memo – we’ll move on.
Don’t brag
No one likes a braggart. But it’s OK to be open about who you are and what you’ve done. Don’t shy away from your accomplishments. You’ve probably done some really awesome things that those you’re networking with are interested in. Sprinkle your accomplishments into the conversation, if you can. If your job title is confusing (think “marketing ninja” or “design guru”), you’ll definitely want to have an “elevator pitch” ready. This is good advice for any professional, because titles mean different responsibilities in different companies. Your “pitch” should be short (30 seconds), sweet and simple – bonus points if you can mention one of those accomplishments.
Do some research
Take a couple hours and figure out who is coming to the event. Many events show you a list of attendees and even link to their social media. Figure out who is going to be there and take a couple notes. Knowing a bit about the folks you’re chatting with will flatter them. This may not work as effectively at large conferences, but it’s a must for smaller networking events.
Follow up
When you’ve chatted with someone at a networking event, it’s always a good idea to follow up, even if you don’t feel like they can help you with your career goals. You never know who they might have in their circles. A handwritten note is best, but if you didn’t talk to the person much, an e-mail might be best.
A big part of following up involves the business card. Some argue that business cards are outdated because you can find everyone online. But whipping out your phone to follow someone on Twitter during your conversation with them is not flattering and you won’t remember everyone you talked to at the conference when you get back to work. Ask contacts for business cards. They’ll probably expect you to have one also. Having a creative design will make you memorable. Browse Pinterest and other websites for business card ideas. Even if you decide to be more traditional with your design, make sure you use a professional printing service. A durable, quality paper is important so your card doesn’t get smashed or fade.
When networking, make sure you’re covering the basics. Show up in professional clothing, unless you know for a fact that the attire is more casual. Even if it is casual, show up well groomed. Keep a smile on your face and be open to conversation. Make sure you can explain what you do quickly and feel free to discuss your accomplishments. Do some research on attendees so you can talk about their accomplishments, too. As always, don’t forget to follow up your conversations. Using these networking tips will help you make long-lasting professional connections that will benefit you long into the future.
Originally posted on July 17, 2013 @ 3:50 pm