Millennials have become the target audience of businesses high and low. This generation is the growing population of people between the age of 18 and 34. It is this group of people that are spending over $200,000,000,000 a year and businesses are clamoring for their attention.
Along with the change in generations, there has been a change in the way they are advertised to. Millennials have all the information in the world literally at the touch of their fingertips. They are the most well-informed generation of buyers.
They are also the most impatient and intolerant. Reaching out to them has to be straight-forward, transparent, and have a purpose. Below are some things that might help your mission to draw in your millennial crowd.
How many of you have your own personal social media account? Truth be told, each of you probably has more than one and it’s more than probable that the average age of the person reading this falls in the mid-forties.
If that is true, can you imagine how many social media sites the average millennial visits every day? Social media is the millennial’s language. They take an unprecedented number of selfies, post the most uneventful moments in their life as though they were earth-shattering epiphanies, and use it to keep in touch with family and friends and upcoming events.
What better place is there to beef up your presence as a business? Use sites such as Facebook, Twitter, and Instagram to connect your product or service with the life of this young technologically savvy crowd.
If there is one thing that millennials are talented at, it is being able to tell the difference between a commercial or ad that is blowing smoke and one that is authentic. With all they could ever want to know at the press of a button, it’s increasingly difficult to deceive this generation with old wives tales and superstitions.
If a millennial feels like a commercial is fake or campy, they will pass it over faster than Superman can fly. Be authentic, honest, and transparent. Take them the truth. Not only will it build a solid trust in your business practices and the product or service you offer but it will feel wonderful to evade the responsibility of having to keep up with a lie.
Offer the Why
In the past, consumers were satisfied if they were made aware of the pros and cons of a product or service. This was enough to for them to make a decision on whether or not to buy it. Today’s millennial also needs the why. Why are you selling this product or service?
How does it help humanity or the environment? Is anyone harmed in the process of the progression of your business? If they were presented two similar products from two different companies, what reason would you give them to convince them yours is the better purchase?
This generation may not appreciate the more simple times of old, but they will challenge your company to grow in ways you may not have thought of just by being their curious selves. Offer the why.
Millennials are a large portion of the consumer base. Maybe it’s time you consider aiming your business’s marketing tactics in their general direction.