Today, it seems like everyone is connected to their smartphone. In fact, a recent report released by eMarketer stated that almost one in four people use social media globally. And it’s not just social media accounts that people are obsessed with – the number of smartphones in use topped one billion during 2012, according to Strategy Analytics.
For many small companies trying to tap into a whole new type of well of potential consumers, mobile marketing may be the answer for you. Here are five tips to follow to take your mobile marketing game to the next level.
Make Your Website Mobile Friendly
From plumbing companies to workout facilities, everyone has a website now. The trick is to make your site compatible with mobile devices so that people on the go can access it and have a beautifully laid out and easily navigable site.
Poor Timing
You need to take the direction of professional marketing firms and know exactly what time of day you should be sending out emails, tweets, and status updates on Facebook. That also means that you need to know your customer inside-out, including their desires, habits, and needs. It’s not just about sending the right message; it’s about sending the right message at the correct time.
Be Direct
Most folks that are on the go don’t want to be bombarded with info that they don’t need or want to use. When tweeting or sending newsletters via email, make them as simple and to the point as possible. This will enable your customers to know exactly what you are discussing without having to go on a wild goose chase to find the message.
Know Your Customer
Hopefully, you have already established your target market audience. If not, then it is time to do so. You need to know who is most likely to buy your products or services, know their needs and wants, and how to reach them clearly and concisely.
Holiday Marketing
Take advantage of the holidays by targeting new device owners in your campaign. During the holidays, there are tons of people that just got a first time smartphone or upgraded their device. Send them special offers or holiday savings coupons.
Mobile marketing is the new method both small and big business owners are using to target their market audience. In order for you to do so efficiently, you need to know your target market audience, as well as their needs and desires, have a mobile friendly version of your site, be direct in your communicating and message, and also target new device owners during the holiday season. With these tips, you are sure to succeed.
Originally posted on October 21, 2015 @ 10:00 pm