People usually start a business because they want to make money. There is no going around that. But another very important aspect of a business is to have core values and character. The kind of business that you build and grow is somewhat an extension of your personal values. So how do you shape your business to reflect your own set of values? Here are some tips.
Pinpoint your personal values. Naturally, you have to be clear about what you stand for. You might not be the kind of person who thinks about these things but if you want a business of character, you need to think about your values as you will be building your business’ values around them.
Walk the talk. So you want your business to follow a set of values. Well you have to show your employees that you actually live by your values. It may be cliché but actions are really stronger than words. If you show your employees what you believe in, it will be easier for them to follow suit.
Answer the question, why did you start your business? Again, naturally, there is some money involved, but then I suppose that you really do want to be remembered for something more. Here is where your values come in. If your business is currently not reflecting these, then do not be afraid to make a change.
Reward demonstrations of values and characters. Encourage your employees to adhere to your values by rewarding them for doing so. Of course, you cannot ignore it when someone makes a violation as well.
Originally posted on April 27, 2011 @ 3:44 pm