Official websites generally use a more formal style in introducing a company and making known its products, services and what it stands for in the industry in which it belongs to. Recently however, many companies have tapped the power of chronicling personal experience by owners and employees as a way to differentiate their company from competitors. Beyond the usual relevant contents of the site, are personal stories that are not only unique but often times tug at the heart of its market.
Blogging allows site owners to talk directly with their customers, making businesses real and authentic enough for them to identify with. The daily stories of success and challenges inspire greater confidence on the part of consumers that they are dealing with companies that actually care about what they think. The blogging concept allows great ideas to surface from different possible sources.
Many companies have realized the value of allowing employee blogs to develop with the least restrictions possible. This is of course within the limits of keeping company secrets and the general employee guidelines as mandated by each company. The right to self-expression is positively acknowledged while personal responsibility is emphasized for views expressed on blogs.
Personal blogs that are directly or indirectly related to a company results to higher visibility of the said company. Contents are meant to provide a glimpse of what goes on in an enterprise including future plans and endeavors. This set-up makes it possible for bloggers to be active participants and contributors to the development of a company in particular and the industry in general. Present-day purchase of products and services takes the whole experience into consideration and effective blogging has contributed much to the achievement of a positive over all experience.
Originally posted on October 31, 2011 @ 11:05 am