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Businesses are so many in almost any industry that elevating one’s own business from all the others can pose considerable challenge. It is one thing to put up a business and it is another to make it stand out in the public’s mind. Unfortunately, not all businesses will be remembered after coming and going.
Some enterprising businessmen have found ways to make their businesses unique and have that all-important recall factor by coming up with unique business names. Not all unique business names pay off however since some may just be too difficult to remember because of being too different. This is especially so if the resulting name that has been formed have no existing meaning in the established language.
Another way of establishing uniqueness is by offering innovative products or products never been offered by anybody else. Truly innovative products create the need rather than filling in on a previously existing need. Products can also be considered innovative if it is able to provide a better way of doing things from that offered by an existing product.
Still another way to ensure that consumers will remember your business is to offer so much choices that customers automatically think of your business whatever their needs are. Related to this is offering a product that have multiple uses or a more lasting effect than that offered by competitors.
Pricing can go both ways so it would be best to determine what market is being targeted. The lowest price usually stand out among low income groups while the highest price is considered prestigious by high-income groups. Businesses can also be known by offering unique customer service.
Originally posted on December 31, 2012 @ 3:36 pm