When it comes to making it in today’s economy, the real estate industry is having to be just as innovative as any other. The people who own and manage real estate agencies are finding creative ways to tap into the full potential of their region and entice new home buyers.
The recent recession posed many challenges from which the nation is slowly bouncing back after several hard years. Home sales went through a dry spell for much of this period, trying to survive a slump that caused businesses to close up shop.
Recently, home sales have improved and and mortgage rates remain comfortably low. Real estate business managers are striking while this iron remains hot (or at least reasonably toasty) and keep the sales rolling in.
It’s (STILL) all about location
There’s no doubt that a prime location makes all the difference for a real estate agency’s business. Consider Truckee, California. It’s a relatively small, northern town that’s off the beaten path as far as California dreamers are concerned.
Though it’s on an Amtrak line and close to Interstate 80, if people think of it at all, Truckee is a brief rest stop on your way east to Tahoe or Reno. This isn’t the setting for those who envision balmy beaches and perpetual sunshine.
However, anyone who’s looking for a mountain getaway, log cabins, and pristine forests, this is the place to be. If you’re promoting real estate in a community like Truckee, you need to pull out all the stops to market the highlights of living and working in the area.
The savvy agent needs to think outside of the box and exploit the positives of the area, regardless of whether it’s a place that’s obviously popular or not. Drawing people in is the name of the game.
Roll out the welcome mat
As managers of real estate agencies prep their team, they need to stress the importance of a positive experience during the showing. First impressions are everything when it comes to selling a house.
When you have a clear grasp of the client’s taste and needs, and you bring him or her to the right type of property, you’ll be off to a good start. No one wants to waste any time.
The process begins with an excellent interview that pins down exactly what the prospective home buyer wants and how much he or she can afford. After that, it’s a matter of identifying properties that are a good fit and being patient with clients as they view the sites.
An agent needs to know when and how to sit back and just be available for questions without pushing the process. Set the tone with a good showing and you’ll have much better odds of making a sale.
Take advantage of social media
Social media has infiltrated every part of life and work, and it’s up to real estate business professionals to dive into social media networking themselves. From Facebook to Pinterest, it’s important to spread the word, share pictures, and provide that personal touch through daily interaction.
Real estate can make itself part of the buzz by going viral. It’s simply a matter of making a splash and reaching more prospective buyers by getting them to take a nibble.
Originally posted on April 22, 2014 @ 10:32 am