Overall, not all companies are willing to invest large sums on the web marketing practices that are being hyped today. We have heard of traditional email marketing and now we see the new means of online marketing in the form of blogs, commenting, article and video marketing. Much of these are claimed to be too technical and perhaps one reason why most business management teams declare this is that they have stuck it out with traditional business structures, choosing to forego the need for technology personnel to guide them towards better business future.
One can just look at the world today. Many of us are pretty much amazed at the fruits of technology but this covers only the part of consumer buying and spending. For business benefits, even the simple transition from manual operations to advanced technology is still in question. Much has to do with cost and the level of investment that they should put into technology, apparently because many are afraid to take the business risk of technology.
Look at the market today and you will find that most organizations have benefited from advanced means of business management. Software technology and online advertising at its minimal cost have had their share of helping companies establish order and exposure. As for the bigger picture, many companies choose to remain conservative, a familiar move since they lack the people to analyze what technology can do for them.
But while companies are drawing back, others are on the aggressive side. Wait a couple of years and you can see the difference as far as performance and business is concerned. We already see a lot of them blooming to date.
Originally posted on January 31, 2011 @ 8:18 pm