Social networks thrived last year. From a handful of people using LinkedIn, Facebook, Twitter, etc. that I used to know, my contacts have grown exponentially! I am sure that a lot of you have had the same experience in the past year.
Here’s something to think about, though. How exactly do you use your social networks? Do you interact with people on these networks merely for personal purposes or do you have other agenda?
Experts in this regard say: mix it up! One big mistake that some people make is to immediately engage in shop talk. More so, some people never stop talking about business – even in their personal social network accounts. Let’s take Twitter for example. If you’re trying to build connections, try to expand your horizons and tweet about topics that may interest the people you want to contact. Sure, business is part of it but why not throw in other pieces of information? Your followers will love you for it.
Along the same lines, don’t forget to share what you know. You are probably an expert in your field. You might read up on a lot of other related topics. Don’t hog your knowledge to yourself. Instead, use it to empower your followers or contacts through information.
Interact! Don’t think that you’re the only one who has something to share. For sure, your contacts have something to say. Just as you like people reacting to your posts and tweets, they appreciate your input as well. So don’t let it be a one-sided thing. Interaction is a great way to build connections.
Originally posted on January 12, 2010 @ 3:27 am