SEO is very important for every website, especially a business site, because most internet users find a website using search engines. To do well in search engine results pages some of the basic SEO techniques you need to learn about include:
Keyword optimization – This includes choosing keywords for your website and knowing which elements of the website where they should be inserted. The keyword/phrases you choose should be the terms you know your customers will be typing in when looking for information. You should choose a variety of related keywords to cover the different search term possibilities. After choosing keywords you should incorporate them as much as possible in your page title, headings, meta tags, and body text. However, be careful to avoid using them excessively because this will make your website look spammy.
Link building – Search engines determine the popularity of a website based on the number of websites linking to it. Because of this you should learn how to get inbound links. It will be a little easier for established brands with a solid reputation before even launching a company site but since the majority of businesses are not large corporations then getting known in the internet is just as difficult as getting known offline. To build links you can employ different strategies from online social networking to link baiting and other SEO techniques.
Originally posted on April 30, 2008 @ 11:06 am