There are good reasons e-newsletters are a dying marketing tool. Many are filled with mistakes — not as glaring as typos, although they can certainly be a factor.
The simple truth is that most people don’t know how to design or send an e-newsletter. It’s something that should be left to marketing professionals, but that’s not always possible. Knowing what drives customers away is key to understanding how to keep them. If you can avoid the common errors, e-newsletters can still work wonders as a marketing tool.
Take a look at the seven biggest reasons why people are passing on this form of marketing. [Read more…] about 7 Reasons Most People Don’t Read E-Newsletters
Originally posted on July 24, 2013 @ 1:08 pm