Originally posted on November 30, 2006 @ 3:51 pm
Entrepreneurs in today’s technologically driven market need to understand the inner workings of the technologies that matter most to their success. The internet, and the way in which people use the internet are super important to how you formulate a marketing campaign that works.
Search engine optimization is a set of concepts that will teach you how to give the internet’s most popular search engine exactly what it is looking to find. Google runs on an algorithm that sorts through the information on the web to find the most fitting results when a user searches a term or phrase. [Read more…] about SEO Tips and Tricks For Small Business Entrepreneurs
Originally posted on June 6, 2018 @ 8:17 am
There are so many different ways to do marketing for your business these days that it may be difficult to choose the one that best suits your needs. So before you start any major marketing project, you should think about the pros and cons of all your options and do an assessment to determine which version is going to get to your goal the most efficiently.
You can potentially use a marketing service to your advantage. You might make a point to do your own search engine optimization from your web content. Maybe you want to focus on social potential concerning marketing. Or, you could take what today is a more alternative route and actually do marketing via print mediums. [Read more…] about What Kind of Marketing Should Your Business Do?
Originally posted on June 1, 2018 @ 8:13 am
It’s the start of a New Year and you’ve got new targets to meet. Did you meet your lead generation targets in 2017 or did you fall short of your goals? If you didn’t, you’re not alone. Very few companies meet their annual lead targets – in fact, only 17.3% of B2B companies pull off the task. With the New Year comes new opportunities. You’ve got another chance to meet your targets. What are you going to do differently this year?
Top performing companies list outbound telemarketing, email marketing, and digital marketing as their three most effective lead generation channels. They’re followed by social media, conferences and tradeshows, and direct mail.
Why does direct mail get a bad rap? Lead generation company 360 Leads identifies poor campaign quality, poor media selection, and insufficient budgets as the leading reason direct mail doesn’t work for many. But they’ve found that their own direct mail campaigns have resulted in up to 74% recalls and thousands of qualified sales meetings for their clients. [Read more…] about Telemarketing And Direct Mail Increase Customer Sales
Originally posted on February 17, 2018 @ 9:17 am
Millennials have become the target audience of businesses high and low. This generation is the growing population of people between the age of 18 and 34. It is this group of people that are spending over $200,000,000,000 a year and businesses are clamoring for their attention.
Along with the change in generations, there has been a change in the way they are advertised to. Millennials have all the information in the world literally at the touch of their fingertips. They are the most well-informed generation of buyers. [Read more…] about 3 Ways to Market Your Business to Millennials
Originally posted on January 25, 2018 @ 8:30 am
To have a successful business, any campaign you employ should have a positive return in that campaign’s investment. Without such, it won’t be too long before your business starts flirting with the idea of bankruptcy. And because that’s a conversation no business wants to have, understanding how your marketing strategies contribute to your bottom line is pivotal to keeping your financial head above water. So to help you better determine if the marketing strategies you’re using are actually proving to be beneficial to your company, here are three questions to ask regarding marketing ROI. [Read more…] about How To Know If Your Marketing Strategy Is Having A Good ROI
Originally posted on June 15, 2016 @ 2:14 pm